The market is changing, consumption is changing, and ceramic products and marketing are also changing!

Nowadays, consumers' demand for building ceramics is becoming increasingly diverse. Therefore, in addition to mainstream categories such as polished tiles, glazed tiles, and marble tiles, sub categories such as soft light tiles, rural antique tiles, and wood grain tiles can also shine brightly in their respective fields.

Taking soft light ceramic tiles as an example, although they have undergone more than ten years of development, they are still steadily advancing with a trend of "small water flowing for a long time", and their market share is gradually increasing.

Successfully Planting Grass in the Heart of Young Consumers

In 2013, soft light ceramic tiles first entered the public's view.

However, in the following years, soft light tiles did not experience the same "big fire" development as modern antique and large/rock slabs, and quickly swept the entire industry.

In fact, soft light ceramic tiles have been steadily developing, and the growth rate in the past two years has also been relatively ideal.

Especially after modern antiques and the prevalence of black, white, and gray, many consumers have gradually accepted products with low luminosity.

After 8 years of cultivation and sedimentation, soft light ceramic tiles have finally successfully "planted grass" in the hearts of young consumers, especially in the past two years, where low gloss products have become increasingly popular in the market.