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The trend of "Soft Light Wind" is gradually rising, and the ceramic tile market has new gameplay


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2023-08-31

【概要描述】For a long time, innovation in ceramic tile surfaces has revolved around specifications, colors, patterns, textures, and other aspects. In 2022, the industry finally ushered in a new gameplay, which is "light".

For a long time, innovation in ceramic tile surfaces has revolved around specifications, colors, patterns, textures, and other aspects. In 2022, the industry finally ushered in a new gameplay, which is "light".

Accompanied by matte, soft, and low gloss products, the "light" on the surface of ceramic tiles is played to perfection and gradually enters a better realm. For many years, the bright glazed tiles that have dominated the market have gradually lost their dazzling brilliance, and the market attention has become increasingly dim; Instead, a series of low brightness and low saturation new products such as matte tiles, soft tiles, and low gloss tiles have emerged. Ceramic companies have focused on the "light" innovation of glaze, continuously subdividing its definition and connotation professionally, and ultimately being reflected in the surface and spatial effects of ceramic tiles.

Regarding the concepts of "light" such as bright light, matte light, and soft light, there is currently no clear basis or standard for classification in product standards such as "Ceramic Tiles" and "Ceramic Plates". However, it is indeed an important dimension and indicator of product surface innovation. Therefore, manufacturers and consumers began to name different tiles based on their different surface glossiness, A series of new products named based on the depth of product glossiness have emerged, such as glossy bricks, matte bricks, soft bricks, low gloss bricks, satin bricks, etc.

So what are the usual classification standards in the market? Generally speaking, those with a glossiness of over 65 degrees can be called glossy bricks, those with a glossiness of below 20 degrees can be called matte bricks, and those with a glossiness between 20 and 55 degrees can be called soft bricks. It is obvious that this basis and standard are not complete, scientific, and lacking. It is just a self division made by manufacturers and consumers to distinguish the surface brightness of ceramic tiles, and even purely a product personalized self expression, such as low gloss tiles, satin tiles, etc.

 

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